Why Use a REALTOR®
Profit by Working With a REALTOR®
Whether you are looking to buy, sell or rent a home, or in the market to buy, sell or lease commercial real estate, let someone with experience and knowledge guide you through the process.
Unlike many real estate agents who are simply licensed by their state to do business, REALTORS® have taken additional steps to become members of their local Association of REALTORS® and have agreed to act under and adhere to a Code of Ethics. This membership obligates them to be fair to all parties involved in this transaction, be it buyer, seller or cooperating agent.
A real estate transaction is a complicated one that demands informed decisions. The knowledge, judgment and guidance of a real estate broker or agent -- particularly one who is a REALTOR, is essential in this process. Be sure your real estate agent is a REALTOR®.
REALTORS® do more...much more...than you may think.
When you’re buying…
A REALTOR® can help you determine how much home you can afford. Often a REALTOR® can suggest ways to accrue the down payment and explain alternative financing methods.
A REALTOR®, in addition to knowing the local money market, also can tell you what personal and financial data to bring with you when you apply for a loan.
A REALTOR® is already familiar with current real estate values, taxes, utility costs, municipal services and facilities, and may be aware of local zoning changes that could affect your decision to buy.
A REALTOR® can usually research your housing needs in advance through a Multiple Listing Service -- even if you are relocating to another city.
A REALTOR® can help familiarize you with the closing process.
REALTOR® shows you only those homes best suited to your needs -- size, style, features, location, accessibility to schools, transportation, shopping, and other personal preferences.
A REALTOR® often can suggest simple, imaginative changes that could make a home more suitable for you and improve its utility and value.
A REALTOR®, though generally acting as an agent for the property owner, is bound and obligated by the Code of Ethics to give fair treatment to all parties in the transaction.
A REALTOR® is sensitive to the importance you place on this major commitment you are about to make. Count on this real estate professional to facilitate the negotiation of an agreement satisfactory to both the seller and buyer.
If you see a home as one of your most important investments, the REALTOR® you work with could be one of your most valuable resources. As a home buyer, you can expect the commitment, integrity and expertise that you'll find in REALTORS®. It is the business of a REALTOR® to work with you by understanding your home buying needs and showing you properties that fit your lifestyle and budget.
When you’re selling…
A REALTOR® compiles information about your home in preparation for the listing. This information can include your home's square footage, type of heating and cooling, proximity to schools, and so on.
A REALTOR® estimates your property's value, taking into account comparable sales in your area. This is done in order to help you price it right.
A REALTOR® prepares and coordinates advertising and marketing efforts in your home. This can include putting advertisements in the paper, conducting open houses, and placing a sign in front of the home.
A REALTOR® screens prospective buyers so that only qualified buyers with serious intentions are shown your home.
A REALTOR® lists the property on the MLS (multiple listing service) and works with other agents to let the maximum number of qualified buyers see your property.
A REALTOR® writes offers, places the buyer's deposit in escrow, and takes care of other necessary documentation such as title reports.
REALTOR® advises you on aspects of the sales contract and deals with the buyer on various elements you may want to negotiate. This includes negotiating with the buyer on price, if necessary, in an effort to obtain the full value for your home.
A REALTOR® helps the buyer locate financing, arrange for home inspections and an appraisal, and other details in preparation for the closing.
A REALTOR® accompanies you to the closing or attends in your place.
Working with a real estate agent can save you time, money, and headaches. When you enter into a contract with an agent, you have the security of knowing that your agent is legally representing you and acting in your best interest throughout the property transaction. Additionally, choosing to work with a real estate agent who's a REALTOR® can give you added peace of mind. REALTORS® are more than licensed real estate practitioners. REALTORS® subscribe to a Code of Ethics and pledge to provide fair and ethical treatment to both buyers and sellers.
The Greater Tampa Association of REALTORS® is one of more than 1,500 local boards and associations nationwide that comprise the National Association of REALTORS®. As "The Voice for Real Estate," NAR is the nation's largest professional association, representing more than 1,000,000 members involved in all aspects of the real estate industry.